Think relevant content
1.
Now Google's results are increasingly influenced
by the context. The Mountain View
company uses its own data (from Chrome, Analytics and Android) to measure user
satisfaction and provide them with increasingly relevant results.
2.
How to establish a relevant content strategy in
this context? First of all, according to
Searchmetrics it has become paramount to determine the type of content to
publish according to the chosen target.
SearchMetric takes the example of a simple recipe search on Google. In this example, is not it better, rather
than publish a long text, write a list with different key points and
accompanied this list of a video?
3.
Once the
type of content has been found, it is necessary to offer the user and the
search engines "holistic" content, that is to say, conceived in a
"global" or "integral" approach. The goal here is to respond precisely to the
user's query by taking into account his real intention: what is he looking for,
why is he looking for him and what does he want to get as information from his
request?

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