How did Searchmetrics come to this conclusion?

1.       This global approach , attractive semantically and based on quality texts, must not only make the texts more read and more shared on social networks but it must also make it possible to position well in Google on a lot of queries different at the same time .  The long trains created, containing more than three keywords, will offer a lower search volume but will allow to respond more precisely to the queries of the Internet users and thus potentially allow the arrival of a more qualified audience.
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2.        To find out about these queries, you can use keyword tools like "Answer the public    ", Which extracts Google's suggestions by associating them with questions or prepositions typically typed on Google.
3.       How did Searchmetrics come to this conclusion?  The agency is part of the study of the best positioned US sites:
4.        Unsurprisingly, the URLs with the most relevant content are ranked 3 to 6 in the Top 10 rankings of Searchmetrics, with the top two places reserved for brand sites that benefit from their popularity and popularity.
5.       Also, we observe that the contents are becoming longer and longer, 1633 words for desktop computers and 1222 words for mobiles .  It would seem that the explanation comes from the production of this holistic, global approach mentioned above, the share of sites best positioned.  One can also add that a well developed, worked and illustrated article generally gets a number of shares and natural backlinks more consistent, which helps its positioning, hence a virtuous SEO circle effect.

6.       The keywords, compared to last year, are less present in the content, title, H1, H2 of the pages in the Top 20 ranking. 

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