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Secure content

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1.         For sites with password and credit card data exchange, the switch to secure HTTPS connection is mandatory.  As of January 2017, the Chrome browser 56 will mark the HTTP login pages as "unsecured" .  According to the study, almost half of the top 10 pages currently use the HTTPS connection. 2.         Currently, according to the SearchMetrics study, 100% of the sites placed in the top 100  Digital and Social Media Services In Lahore   are mobile compatible (responsive, dedicated site, dynamic serving).   The mobile has taken such a weight that Google is about to launch the "mobile first index": Googe so far considered the "desktop" pages to index its pages, Google will take into account the content of mobile pages, to establish its index. 3.          4.         To allow a good user experience on mob...

How did Searchmetrics come to this conclusion?

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1.        This global approach , attractive semantically and based on quality texts, must not only make the texts more read and more shared on social networks but it must also make it possible to position well in Google on a lot of queries different at the same time .  The long trains created, containing more than three keywords, will offer a lower search volume but will allow to respond more precisely to the queries of the Internet users and thus potentially allow the arrival of a more qualified audience. 2.         To find out about these queries, you can use keyword tools like "Answer the public    ", Which extracts Google's suggestions by associating them with questions or prepositions typically typed on Google. 3.        How did Searchmetrics come to this conclusion?  The agency is part of the study of the best positioned US sites: 4.    ...

How can we improve our positioning in Google in 2017?

  A study of the very serious SearchMetrics agency SEO and Digital Marketing Companies In Lahore analyzes the factors of referencing of the moment and is very rich in teachings.  Many SEOs are wondering lately what is the best SEO strategy to adopt with the arrival of the RankBrain algorithm, based on artificial intelligence techniques, how to effectively structure its content and whether social networks are really important to improve its positioning.  While it's hard to come up with universal rules, with Google's algorithms adapting more and more in real-time, here are six tips and conclusions based on the study that could help SEO and marketers see it a little more clear in their quest for a better natural positioning. 1.        The answer to these questions must make it possible to adapt better to the user's demand by taking into account all the problems that can arise through his request. 2.     ...

Think relevant content

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1.        Now Google's results are increasingly influenced by the context.  The Mountain View company uses its own data (from Chrome, Analytics and Android) to measure user satisfaction and provide them with increasingly relevant results. 2.        How to establish a relevant content strategy in this context?  First of all, according to Searchmetrics it has become paramount to determine the type of content to publish according to the chosen target.  SearchMetric takes the example of a simple recipe search on Google.  In this example, is not it better, rather than publish a long text, write a list with different key points and accompanied this list of a video? 3.         Once the type of content has been found, it is necessary to offer the user and the search engines "holistic" content, that is to say, conceived in a "global" or "integral" approach.  The goal ...

Mobile-friendly sites are essential

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Currently, according to the Search Metrics study, 100% of the sites placed in the top 100 are mobile compatible (responsive, dedicated site, dynamic serving).  The mobile has taken such a weight that Google is about to launch the "mobile first index": Google so far considered the "desktop" pages to index its pages, Google will take into account the content of mobile pages, to establish its index. Digital Media Marketing Companies in Lahore, Pakistan To allow a good user experience on mobile, it is necessary to find a good balance between a rich content (with images, videos.) and the speed of loading of the page.  We advise you to use the site https://gtmetrix.com/ which centralizes the Google Page speed and Yahoo Slow score and which gives the suggestions of improvement of the two sites with the possibility of generating a video to visualize the display of the site second after second. 4.   Significant social signals  The study by Search metri...