Mobile-friendly sites are essential


Currently, according to the Search Metrics study, 100% of the sites placed in the top 100 are mobile compatible (responsive, dedicated site, dynamic serving).  The mobile has taken such a weight that Google is about to launch the "mobile first index": Google so far considered the "desktop" pages to index its pages, Google will take into account the content of mobile pages, to establish its index.

Digital Media Marketing Companies in Lahore, Pakistan To allow a good user experience on mobile, it is necessary to find a good balance between a rich content (with images, videos.) and the speed of loading of the page.  We advise you to use the site https://gtmetrix.com/ which centralizes the Google Page speed and Yahoo Slow score and which gives the suggestions of improvement of the two sites with the possibility of generating a video to visualize the display of the site second after second.
Digital Media Marketing Companies In Lahore, Pakistan

4.   Significant social signals

 The study by Search metrics shows that the social signals are particularly present for the sites located in the first 2 places of the classification.  This importance quickly fades away (especially for Twitter and Google Plus).  This is explained by the fact that the first place in the ranking is generally attributed to brands that benefit from their notoriety on social networks.  The correlation between social signals and ranking is strong.  As you know, the correlation does not necessarily mean causality, so the only certainty is that, compared with last year; the number of shares and likes of the highest positioned sites has increased.  It is clear that brands are working and improving their image even more on social networks.

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